Student-consultant groups will create a fully-integrated advertising and public relations campaign for your new product or established brand that is ready to implement. The campaign includes planning, strategy and tactic development, research, and evaluation.

Phase 1 - Project Plan: An organization representative will meet with the students to explain your company and project scope.

Phase 2 - Project Execution: Students will prepare a detailed plan for completion of the project and work on deliverables. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.

Phase 3 - Outcome - Report: Students will submit their marketing communications plan to your organization.

Their campaign book will include the following information:

• Situation analysis (Research methodologies, data, and findings).
• Problems and opportunities (SWOT).
• Strategy section (Marketing goal, IMC objectives and strategies).
• IMC tactics section (Creative strategy, recommendations, and plan).
• Implementation section (Budget, schedule, and HR considerations).
• Evaluation guidelines (How will campaign success be measured).