Strategic Digital Communication
Timeline
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March 24, 2025Experience start
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April 3, 2025Media Kit
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April 12, 2025Social Media Campaign Roadmaps
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April 19, 2025Finalizing Media Decks
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April 22, 2025Final Presentations
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April 29, 2025Experience end
Timeline
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March 24, 2025Experience start
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April 3, 2025Media Kit
Research, fact-find, and generate a "media kit" about either the MIC or KARA (assigned). Publish in Google Slides or Canva. Workshop and perfect.
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April 12, 2025Social Media Campaign Roadmaps
Create and plot out a social media campaign for your designated community partner. This campaign will need to be outlined and will need to provide a schedule for rollout, a posting regime, and note professional engagements, interviews, profiles, and/or public event work.
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April 19, 2025Finalizing Media Decks
Students will convert their existing "media kits" into more directed and focused "media decks" that will be more explicitly geared and curated toward specific audiences and purposes. These decks will include previous work (media kit, social media campaign) and will combine everything into a clean, functional, and inspiring media deck available to publish, use, and deploy for a variety of contexts.
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April 22, 2025Final Presentations
Present your media decks to class and to your community partners (zooming in and via recorded presentations)!
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April 29, 2025Experience end
Experience scope
Categories
Digital marketing Social media marketing Videography Communications Market researchSkills
strategic planning professional writing communication marketing press releases digital marketing social media marketing search engine optimization research digital communicationsStudents in this course will work on building strategic digital communication and professional writing skills. Students will research and learn from multimedia marketing campaigns, the art and business of advertising, social media marketing, platform/product launches, and press release material.
Learners
Expected Outcomes:
- Students will research companies, organizations, non-profits, and businesses that might be in need of professional digital marketing services, communication, or strategic planning.
- Students will analyze case studies, campaign strategies, and social media marketing to better understand strategic digital communication and professional writing.
Expected Deliverables:
- Students will submit a variety of strategic digital communications materials, including company/organization strategic plans, data analyses, SEO optimization, and social media marketing pitches.
Project timeline
-
March 24, 2025Experience start
-
April 3, 2025Media Kit
-
April 12, 2025Social Media Campaign Roadmaps
-
April 19, 2025Finalizing Media Decks
-
April 22, 2025Final Presentations
-
April 29, 2025Experience end
Timeline
-
March 24, 2025Experience start
-
April 3, 2025Media Kit
Research, fact-find, and generate a "media kit" about either the MIC or KARA (assigned). Publish in Google Slides or Canva. Workshop and perfect.
-
April 12, 2025Social Media Campaign Roadmaps
Create and plot out a social media campaign for your designated community partner. This campaign will need to be outlined and will need to provide a schedule for rollout, a posting regime, and note professional engagements, interviews, profiles, and/or public event work.
-
April 19, 2025Finalizing Media Decks
Students will convert their existing "media kits" into more directed and focused "media decks" that will be more explicitly geared and curated toward specific audiences and purposes. These decks will include previous work (media kit, social media campaign) and will combine everything into a clean, functional, and inspiring media deck available to publish, use, and deploy for a variety of contexts.
-
April 22, 2025Final Presentations
Present your media decks to class and to your community partners (zooming in and via recorded presentations)!
-
April 29, 2025Experience end
Project Examples
Requirements
Strategic digital marketing, marketing campaigns, social media marketing, digital humanities professional writing and publishing.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
March 24, 2025Experience start
-
April 3, 2025Media Kit
-
April 12, 2025Social Media Campaign Roadmaps
-
April 19, 2025Finalizing Media Decks
-
April 22, 2025Final Presentations
-
April 29, 2025Experience end
Timeline
-
March 24, 2025Experience start
-
April 3, 2025Media Kit
Research, fact-find, and generate a "media kit" about either the MIC or KARA (assigned). Publish in Google Slides or Canva. Workshop and perfect.
-
April 12, 2025Social Media Campaign Roadmaps
Create and plot out a social media campaign for your designated community partner. This campaign will need to be outlined and will need to provide a schedule for rollout, a posting regime, and note professional engagements, interviews, profiles, and/or public event work.
-
April 19, 2025Finalizing Media Decks
Students will convert their existing "media kits" into more directed and focused "media decks" that will be more explicitly geared and curated toward specific audiences and purposes. These decks will include previous work (media kit, social media campaign) and will combine everything into a clean, functional, and inspiring media deck available to publish, use, and deploy for a variety of contexts.
-
April 22, 2025Final Presentations
Present your media decks to class and to your community partners (zooming in and via recorded presentations)!
-
April 29, 2025Experience end