Trinity Western University
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Strategic Market Planning

Open Closing on June 1, 2025 / 1 spot left
University of California, Riverside Extension
University of California, Riverside Extension
Riverside, California, United States
Bill Ballas
Educator
1
Experience
1/2 project matches
Dates set by projects
Preferred companies
United States
Any company type
Any industries

Experience scope

Categories
Social media marketing Communications Market research Marketing strategy Product management
Skills
messaging strategy marketing strategies positioning strategy communication strategies qualitative marketing research quantitative marketing research research reports complex sales new product development social media campaigns
Learner goals and capabilities

Marketing Principles and Practice is the foundational course required for learners to earn a professional certificate in Marketing or – perhaps – transfer into an undergraduate/graduate program.


Students range in age from 22 to 45, and most have a bachelor’s or master’s degree.

 

Learners take this course to develop new skills and advance their careers, and are capable of analyzing, creating, and implementing strategies given the course emphasizes applied practices (i.e., real world).

Learners

Learners
Post-graduate
Beginner, Intermediate levels
10 learners
Project
60 hours per learner
Educators assign learners to projects
Teams of 2
Expected outcomes and deliverables

This course provides learners with a comprehensive understanding of strategic marketing principles and practices as well as market environment and neurobiological forces that influence consumer behavior. Students are able to apply their skills to drive growth and sustainability of for-profit businesses and not-for-profit or social enterprise by delivering strategic plans and/or strategies relating to:

 

  • Ethical behavior
  • Customer/donor segmentation and target markets
  • Primary, secondary, and tertiary market research
  • Competitor analysis
  • Neuromarketing and consumer decision-making
  • Product concepts
  • Retail marketing
  • International marketing
  • Pricing
  • Supply chain and marketing channels
  • Marketing communications (e.g., advertising, public relations & sales promotion) across owned, earned, and paid media platforms
  • Social media
  • Personal selling and sales management
  • Brand positioning and messaging framework


Project Examples

Requirements

We would consider projects including, but not limited to, the following:

  • Developing a strategy for ethical behavior in marketing and communications
  • Conducting a market analysis for a potential business expansion
  • Creating a marketing strategy for a new product launch
  • Designing a customer loyalty program for a retail business
  • Analyzing consumer behavior trends for a B2C company
  • Proposing a rebranding strategy for a nonprofit organization
  • Evaluating pricing strategies for a service-based business
  • Crafting a public relations plan to enhance corporate reputation
  • Developing a personal selling and sales management plan
  • Conducting a competitor analysis
  • Creating a perceptual map of competitors
  • Proposing primary and secondary market research strategies
  • Crafting a plan of potential pricing strategies
  • Evaluating supply chain efficiencies


Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text short
    Do you have an international business?  *
  • Q2 - Text short
    Will you provide an opportunity for learners to present their work and receive feedback?  *
  • Q3 - Checkbox
     *
  • Q4 - Text short
    What data do you have to share (eg. market research, your website or social media analytics) ? *  *
  • Q5 - Text short
    What qualifications would be ideal for students to have to do your project?  *
  • Q6 - Checkbox
     *
  • Q7 - Text long
    How does your project align with this experience, and what should students know about your company?  *
  • Q8 - Checkbox
     *