Trinity Western University
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Exploring New Markets: Strategic Entry and Product Evaluation

BIBM491
Closed
Acsenda School Of Management Vancouver
Acsenda School Of Management Vancouver
Vancouver, British Columbia, Canada
FUAT RAMAZANOV
He
IBM Program Director
(4)
6
Timeline
  • April 1, 2025
    Experience start
  • June 28, 2025
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Canada
Any company type
Any industries

Experience scope

Categories
Market research Market expansion
Skills
international trade market analysis landscaping market research
Learner goals and capabilities

This experience involves a group of final-term students who are ready to apply their knowledge of international trade to real-world projects. With a strong foundation in FITT learning materials, these learners are equipped to explore new markets, identify optimal entry strategies, and evaluate the potential of products or services in those markets. They are capable of conducting market research, analyzing competitive landscapes, and recommending strategic approaches for market entry, making them valuable contributors to projects focused on international expansion.

Learners

Learners
Undergraduate
Intermediate, Advanced levels
8 learners
Project
30 hours per learner
Educators assign learners to projects
Teams of 4
Expected outcomes and deliverables
  • Comprehensive market analysis reports
  • Strategic market entry plans
  • Product or service potential evaluation reports
  • Competitive landscape analysis
  • SWOT analysis for market entry
Project timeline
  • April 1, 2025
    Experience start
  • June 28, 2025
    Experience end

Project Examples

Requirements
  • Developing a market entry strategy for a European food brand in North America
  • Evaluating the feasibility of launching a new product line in the Middle East
  • Conducting a competitive analysis for a healthcare company exploring Latin American markets
  • Assessing the market potential for a sustainable fashion brand in Australia
  • Creating a strategic plan for a renewable energy company entering the African market
  • Identifying optimal distribution channels for a consumer electronics brand in India
  • Evaluating the risks and opportunities for a financial services firm expanding into Eastern Europe

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text short
    Will you provide an opportunity for learners to present their work and receive feedback?
  • Q2 - Text short
    What relevant information/data will you be able to provide for this project?