Looking to elevate your organization, and bring it to the next level? Bring on students from York University to be your student-consultants, in a project-based experience. Students will work on one main project over the course between November and March in their final year, connecting with you as needed with virtual communication tools. This course encourages students to apply their learning from across the program in a practical application. Reflection on academic theory is used as a point of departure. An important focus of the course is developing the skills necessary to successfully complete an inquiry project.

Doing Culture is an interdisciplinary third year university course in which students learn how the cultural sector is operationalized by working collaboratively with organizations that contribute to the culture sector in orer to meet their mandate, improve, plan and/or extend their programming goals, and/or assess their impact on their stakeholders.

Bring on fourth year Computer Science students from York University's Lassonde School of Engineering to be your program tester, in a project-based experience. Students will work on one main project over the course of the semester. Community partners are invited to present a specification-based and code-based testing challenge for the students to address for the duration of the semester. Upon successful completion of the project, students should be able to produce quality written reports describing their testing.

The Live Client Learning (LCL) Marketing course is a 13-week long experiential learning program from YorkU offered once a year, that is an opportunity for companies to share their marketing challenge with top marketing students. Students who apply into the program are screened and interviewed for their skill, will and interest to withstand the rigor of this program. 10 top students (divided into 2 competing teams) dive into the marketing challenge and present a go-to-market strategy to the companies' business/marketing leaders, who judge their presentations. Due to time limitations and criteria of the program, a maximum of only 5 companies can participate in this program. Key marketing leaders of each company are invited to engage at least twice with students online: 1st to brief the teams and then to judge their presentations. The students are engaged to work on a live marketing challenge and companies walk away with a go-to-market strategy and creative marketing solutions.

The Live Client Learning (LCL) Marketing course is a 13-week long experiential learning program from YorkU offered once a year, that is an opportunity for companies to share their marketing challenge with top marketing students. Students who apply into the program are screened and interviewed for their skill, will and interest to withstand the rigor of this program. 10 top students (divided into 2 competing teams) dive into the marketing challenge and present a go-to-market strategy to the companies' business/marketing leaders, who judge their presentations. Due to time limitations and criteria of the program, a maximum of only 5 companies can participate in this program. Key marketing leaders of each company are invited to engage at least twice with students online: 1st to brief the teams and then to judge their presentations. The students are engaged to work on a live marketing challenge and companies walk away with a go-to-market strategy and creative marketing solutions.

Community partners are invited to present a challenge, question, or issue to be explored or analyzed by Mechanical Engineering students. Students will first work to define the problem in a way that leads to solutions, then apply their developing knowledge on the issues presented and provide a conceptual solution. Students will use a process called human-centred design. By completing this project, students will experience how they can create a positive change in society through the lens of engineering & technology. Through this process, students will practice empathizing and communicating with technical and non-technical stakeholders.

Students will design and implement both a front-end and back-end web application for your organization. The application is required to use front-end components (React.js) and back-end services on a Node.js platform such as APIs and relational databases . It will be deployed on Google Cloud

Develop pilot projects using IBM Watson technology.

Out of the Schulich School of Business, the York Marketing Association has launched The Internship Project , connecting startups and businesses in the community with our undergraduate marketing students. We strive to provide our students with real-world experiences while also supporting organizations that may need an extra set of hands this summer. This opportunity prompts your organization to bring on one or more undergraduate marketing students from the Schulich School of Business to be your interns, in a project-based experience. Students will work on one or more projects of your choosing over the internship period, connecting with you as needed with virtual communication tools. Students are available from May 01 to August 31, 2021, over the course of the summer. Due to COVID-19 restrictions, student placements will occur virtually. All requests will come through the York Marketing Association team. If you are contacted by a student, please refer them to partnership@yorkmarketing.ca .

Doing Culture is an interdisciplinary third year university course in which students learn how the cultural sector is operationalized by working collaboratively with organizations that contribute to the culture sector in orer to meet their mandate, improve, plan and/or extend their programming goals, and/or assess their impact on their stakeholders.

Students analyze marketing problems and develop solutions to real-world situations. This course provides students with more advanced marketing theory, builds on some of what they already know, and provides an opportunity for them to apply their knowledge to a real client such as your own organization. Much of the focus of this course is on marketing planning and clients have in the past received either a marketing plan from student groups or an output which addresses a marketing requirement, such as a marketing communications plan. We generally work with clients that have been in business for at least a few years, have gone through early growth and now want to expand their markets or improve their revenues, perhaps by building their competitive position. Clients' annual revenues are generally in excess of $1 million, sometimes materially more. Past client projects have involved issues such as US market entry for Canadian firms, and customer attraction and retention.

Students analyze marketing problems and develop solutions to real-world situations. This course provides students with more advanced marketing theory, builds on some of what they already know, and provides an opportunity for them to apply their knowledge to a real client such as your own organization. Much of the focus of this course is on marketing planning and clients have in the past received either a marketing plan from student groups or an output which addresses a marketing requirement, such as a marketing communications plan. We generally work with clients that have been in business for at least a few years, have gone through early growth and now want to expand their markets or improve their revenues, perhaps by building their competitive position. Clients' annual revenues are generally in excess of $1 million, sometimes materially more. Past client projects have involved issues such as US market entry for Canadian firms, and customer attraction and retention.

The Research Seminar in Economics course offers advanced economics majors the opportunity to experience first-hand how the core methods and tools of economic analysis are applied to understand and solve economic problems faced by business organizations and policymakers. The course builds upon theoretical knowledge and quantitative and analytical skills developed in the prerequisite courses to guide students in producing an original research paper on a topic identified in collaboration with you under the supervision of the instructor. Students can partner with you to Use the correct theoretical approach to frame the issue identified in conjunction with you. Conduct literature review; analyze and critically assess relevant work applicable to the research project. Identify and apply the appropriate technical and analytical tools for addressing the problem at hand Articulate evidence-based conclusions and provide appropriate recommendations. Your expected commitment as our partner is 5-10 hours.

Doing Culture is an interdisciplinary third year university course in which students learn how the cultural sector is operationalized by working collaboratively with organizations that contribute to the culture sector in orer to meet their mandate, improve, plan and/or extend their programming goals, and/or assess their impact on their stakeholders.

TBA

The Live Client Learning (LCL) Marketing course is a 13-week long experiential learning program from YorkU offered once a year, that is an opportunity for companies to share their marketing challenge with top marketing students. Students who apply into the program are screened and interviewed for their skill, will and interest to withstand the rigor of this program. 10 top students (divided into 2 competing teams) dive into the marketing challenge and present a go-to-market strategy to the companies' business/marketing leaders, who judge their presentations. Due to time limitations and criteria of the program, a maximum of only 5 companies can participate in this program. Key marketing leaders of each company are invited to engage at least twice with students online: 1st to brief the teams and then to judge their presentations. The students are engaged to work on a live marketing challenge and companies walk away with a go-to-market strategy and creative marketing solutions.

Students analyze marketing problems and develop marketing solutions to real-world situations. This course provides students with an opportunity to apply their marketing knowledge to a real client such as your own organization. Much of the focus of this course is on marketing planning and clients will receive a complete marketing plan (including situation analysis, segmentation, targeting, positioning, marketing strategy and implementation plan) from student groups.

Doing Culture is an interdisciplinary third year university course in which students learn how the cultural sector is operationalized by working collaboratively with organizations that contribute to the culture sector in orer to meet their mandate, improve, plan and/or extend their programming goals, and/or assess their impact on their stakeholders.

Ce cours introduit les étudiantes aux principales théories contemporaines des phénomènes de communications ainsi qu’aux enjeux qu’elles mobilisent. Ces théories seront abordées dans leurs contextes d’émergence et de cohabitation. Le cours examine, enfin, les applications pratiques de ces modèles par le biais de méthodes mises à jour.

In the final course of the Advanced Data Science and Predictive Analytics Certificate, students spend 8 weeks creating an analytics solution/model for your organization. This capstone project includes analysis of a real-life scenario, including business problem framing, translating to an analytical problem statement, data collection, preparation, integrating, modelling and analyzing and will result in a final report/ presentation that outlines recommendations and a solution deployment plan.

Working in groups of 4-5 students, the teams will dedicate 100 hours towards developing a marketing plan to help your organization seize a marketing opportunity or solve a current marketing challenge. The team will use marketing research and marketing strategy techniques to create an actionable report and presentation.

Do you have a business problem that you'd like to solve with data? Do you want to make smart predictions about your customers? In this project, students in the Machine Learning Capstone course will address a problem of your choosing by applying analytics models, methodologies, and tools learned in their program. Teams will work on an end-to-end machine learning solution, from problem formulation to deployment. By the end of the course, a data product will be delivered to your organization.

In the final course of the Advanced Data Science and Predictive Analytics Certificate, students spend 8 weeks creating an analytics solution/model for your organization. This capstone project includes analysis of a real-life scenario, including business problem framing, translating to an analytical problem statement, data collection, preparation, integrating, modelling and analyzing and will result in a final report/ presentation that outlines recommendations and a solution deployment plan.

Students in York University's Digital Marketing Certificate program will work in groups of 4 to develop a comprehensive digital marketing strategy for your organization. Each group will analyze your company's current digital marketing strategy (i.e. content planning, social media channels, and KPIs) and propose methods and content to optimize the strategy.

Are you trying to translate big data into actionable insights? In this project, students in York's Machine Learning Program will build models and recommendations that can be presented to broad audiences at your organization. Although highly motivated, these are part-time students, and their time for this project is limited to a few hours per week. Their focus will be on building, validating, testing models, and optimizing runs, with 20% of their time spent on cleaning data.