Trinity Western University
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Gnomadic app Marketing strategy

Closed
Project: Human City
Project: Human City
Toronto, Ontario, Canada
James Rhule
James Rhule
Managing Partner
(89)
4
Project
Academic experience
80 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Advertising Digital marketing Search engine optimization Social media marketing
Skills
marketing strategies target audience strategic planning marketing audience measurement social media planning fundraising
Details

The goal for this project is to develop a marketing strategy for gnomadicliving.com, it includes user/audience research, social media plan development and promotion design.

This project would aim to create a fundraising plan and implementation strategy for social media promotion/ user conversion.

Deliverables
  • Audit organizations presence online, review target audiences and/ or market competition and state of the industry
  • Construct target audience profiles and relevant hashtags, user journeys and or elements needed to attract and retain said target audiences
  • Create templates for content on social media channels
  • Review current marketing strategies and make recommendations and execution plans for implementation recommendations
  • create fundraising plan and media and or plans for its implementation
Mentorship

students will have access to:

  • Trello,
  • A dedicated slack channel with access to Organization staff as needed,
  • google suite
  • Canva
  • Github
  • Access to user testing groups
  • Organizational Social media accounts (twitter, facebook, instagram and tiktok)
  • Pro level access to noun project icon repository

About the company

Company
https://www.projecthumancity.com
Toronto, Ontario, Canada
2 - 10 employees
Telecommunications, Technology, Non-profit, philanthropic & civil society, It & computing
Representation
BIPOC-Owned Disabled-Owned Small Business Neurodivergent-Owned

The People Planning Project is an attempt to reach an unprecedented level of bioethics in which every human is guaranteed his or her basic needs are met. The People Planning Project strives for the global establishment of IoT infrastructure, free access to the Internet, a global standardized free education system, social learning, environmental stewardship and equal opportunity for all.