Project Description: Remote Retail Expansion and Sales Development for Lemonade Stand Designs Across Canada

Lemonade Stand Designs is seeking students to help expand its retail presence across Canada by identifying, securing, and establishing sales with 10 exceptional boutiques. This fully remote project involves market research, competitive analysis, digital marketing, and direct outreach to retail partners.

Students will develop a retail expansion strategy, create marketing materials, negotiate agreements, and secure initial product orders, ensuring Lemonade Stand Designs’ products are successfully placed in stores. This flexible, hands-on project offers real-world experience in digital marketing, sales, and business development, perfect for students eager to make an impact in the fashion industry.

What are students expected to complete?

Students will conduct market research, competitive analysis, and digital marketing strategy development to identify 10 retail boutiques in Canada. They will engage in direct outreach, negotiate agreements, and secure initial purchase orders, ensuring Lemonade Stand Designs’ products are placed in stores.

Project Outcomes and Deliverables:

Students will create a retail expansion strategy, develop marketing materials, conduct virtual negotiations, and secure sales agreements. They will submit a final report summarizing research, store outreach, agreements, and insights.

Project Scope and Expectations:

During this project, students will:

• Research and identify 10 potential retail boutiques.

• Analyze market trends and competitors.

• Develop a marketing pitch for retail buyers.

• Conduct virtual outreach and negotiations.

• Secure retail placement and first orders.

Company Overview:

At Lemonade Stand Designs, we celebrate creativity, innovation, and inclusivity in fashion. Our brand features Marie Webb’s wearable art, silk fashion, and accessories with a mission to bring Marie Webbs unique designs into retail spaces across Canada.

Project Details:

• Market Research & Retail Identification – Research 10 high-end boutiques.

• Competitive Analysis & Consumer Trends – Assess similar brands and demand.

• Marketing & Outreach Strategy – Develop pitch materials and retailer communications.

• Retail Negotiations & Sales – Secure agreements and initial purchase orders.

Final Deliverables:

Students will upload:

1. Curated retail store list with market analysis.

2. Competitive analysis report of fashion retail strategies.

3. Marketing pitch deck and outreach materials.

4. Secured retailer agreements and initial orders.

5. Final project report summarizing all findings.

Benefits for Students:

• Gain experience in digital marketing, sales, and business development.

• Work on real-world retail negotiations in the fashion industry.

• Build a professional portfolio with marketing strategies and agreements.

• Develop networking opportunities with Canadian retailers.

This fully remote project provides hands-on learning in market expansion, digital outreach, and sales strategy, preparing students for careers in business, marketing, and fashion retail.