Competitive Analysis

Closed
Blue Mountain & Collingwood Adventure Tours
Collingwood, Ontario, Canada
Patti Bowden
Marketing & Advertising Sales Manager
(4)
3
Project
Academic experience
100 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Market research Marketing strategy
Skills
competitive analysis sales & marketing marketing strategy data analysis research
Details

It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy. 

We believe this project will involve:

  • A complete brand and competitor analysis, including identifying our current and future competitors and their market share.
  • Building a competition portfolio of our competitors, their features, services, price, and logistics.
  • Conducting empirical interviews and/or questionnaires for feedback on our brand compared to competitors.

We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more.

We hope to gain a comprehensive understanding of the competitors in our region and how we can differentiate. 


Deliverables
No deliverables exist for this project.

About the company

Company
Collingwood, Ontario, Canada
2 - 10 employees
Unknown industries

Blue Mountain & Collingwood Adventure Tours is a division of Ace Transportation Group, and we have been providing year-round all-inclusive adult field trips in the area since 2017. Since then, the company has grown and so has our fleet of safe, reliable vehicles for various group sizes. Our #1 goal is to provide you the best and safest experience possible.