We are a beauty/hair brand (eCommerce website www.cheveuxluxury.com) needing help with our pricing and would like a bright, young pricing wiz to help with this.

We would like you to develop and test a series of pricing model options and present an effective data-based pricing model recommendation for our organization. You should conduct primary and secondary research to confirm your recommendation is validated by our target customer in this market.

There are a total of 1820 SKUs that the individual would need to analyze and give appropriate recommendations for the success of the sales efforts.

To accomplish this, we believe you will need to conduct the following research:

1. Our organization’s costs, target customer, revenue targets, and business goals.
2. The competitive landscape of the hair market.
3. Organizing focus groups, surveys, and/or customer discovery interviews to get input and feedback on potential pricing models.
4. Using targeted online ads to A/B test landing pages with different price models.

We want to enter this new market with a proven pricing model so that we can have a successful launch.

Final deliverables should include:

1. A written report including an Executive Summary that illustrates your research findings and recommendations on our pricing model.
2. A visual presentation of your research findings and recommendations.

I am pretty hands on with my business so the student/students will get to work directly with me on this project. Additionally, I also work for one of the Big 4 organization and have some knowledge of pricing development, so I would be able to guide the student accordingly with this project.