eeva is a B2C SaaS product that will be launching in 2022. It will be a first mover in the industry, and we would like to work with students to come up with recommendations for the development of the service.

Students should be prepared to:

• Conduct a competitive analysis
• Market segmentation, targeting, and positioning.
• Provide recommended marketing strategies and budgets
• Present findings and final recommendations at the end of the project.

I will be available at any time for questions, and can provide a detailed business plan and project brief.