Magnify Access is seeking to expand its market presence and increase the reach of its products. The objective of this project is to conduct a comprehensive market expansion analysis to identify potential new markets and strategies for entry. The project will involve researching current market trends, analyzing competitor activities, and assessing potential customer segments. Learners will apply their knowledge of market research and analysis to develop a strategic report that outlines viable market expansion opportunities. The project will focus on identifying regions or demographics that align with Magnify Access's product offerings and company values. This analysis will help Magnify Access make informed decisions about future growth and expansion strategies.

Key tasks include:

- Conducting a SWOT analysis of Magnify Access's current market position.

- Identifying and evaluating potential new markets for expansion.

- Analyzing competitor strategies and market trends.

- Recommending strategic actions for market entry and growth.

The deliverables for this project will include a detailed market expansion report that outlines the findings and recommendations. The report should include an executive summary, market analysis, competitor analysis, and strategic recommendations. Additionally, a presentation summarizing the key findings and proposed strategies will be prepared for Magnify Access's management team. The deliverables will provide actionable insights and a clear roadmap for market expansion.

Deliverables include:

- A comprehensive market expansion report.

- An executive summary of key findings.

- A presentation for Magnify Access's management team.