Public Perception Campaign

Project scope
Categories
Communications Marketing strategy Media EducationSkills
infographics graphic design communication content development marketing public utility writing microsoft powerpointPublic perception of water was rated the 2nd highest concern of our membership. Our board is creating an ISAWWA Water Ambassador Program where public utilities across the state would be recognized for their efforts in communicating and educating their community leaders and overall public.
The ISAWWA “Water Ambassador” program is an initiative to provide a new communication platform to elevate public perception, knowledge, and consumer education for the water industry. This program seeks to accomplish these goals by presenting a platform of educational and promotional content to be utilized by participating members in a manner that is relevant, engaging, and consistent among participants.
The needs of this project include graphic design, creating infographics, writing social media messages and creating bill inserts to go in the water bills. A video and Power Point presentation marketing the program would also key outcomes.
Students will have access to committee volunteers to assist with content development. The program will be launched at our annual event in March, 2021.
About the company
VISION
Safe and sustainable water for Illinois.
MISSION
Illinois Section AWWA provides resources for the management and advocacy of safe and sustainable water.