Corporate Website Refresh Project

Project scope
Categories
Branding & style guides Market research Digital marketing Website developmentSkills
corporate branding branding sales operations researchWe currently operate several websites for our different divisions. Some of our websites are older and outdated and we are looking to create a fresh look that is consistent with our newer websites and creates a flow between all of our different divisions and online presence.
To accomplish this, we believe you could focus on:
- Conducting research on other website styles within our industry.
- Refreshing and updating the corporate logo and branding guidelines
- Work with the operations and sales teams to understand products/services that can be added to our website.
- Build out the layout and content for the updated site.
- Review and understand all of the corporate websites and ensure that there is a synergistic flow between all of them.
- Develop the layout to ensure that it is optimized for mobile applications
- Ensure SEO
We are looking to update our corporate brand and to ensure that all of our divisions, although unique, have a consistent flow that demonstrates the synergies between them.
This position will be supervised by our Chief Technology Officer with additional support from our in-house developers and Director of Corporate Affairs. Regular meetings will be set up to review progress and provide input and our team will be available to answer questions outside of regular meeting times.
About the company
Athabasca Minerals is an integrated group of companies capable of full life-cycle development & supply of aggregates & industrial minerals. AMI has the following business units: AMI Aggregates with aggregates from its corporate pits & managing the Coffey Lake Public Pit for the Govt of AB; Métis North Sand & Gravel is a strategic partnership with the McKay Métis Group to deliver aggregates to the energy, infrastructure, & construction sectors in the Wood Buffalo region. AMI Silica has resource holdings & business interests in Alberta, North-East BC, & the U.S.; AMI RockChain is a technology-enabled business using its proprietary RockChain™ digital platform, automated supply-chain & logistics solutions, quality-assurance & safety programs to deliver products across Canada; & TerraShift Engineering conducts resource exploration, regulatory, mining, environmental & reclamation engineering for a growing nation-wide customer base & has also developed the proprietary TerraMaps™ software.