Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization and clean up the back end of our website.

• Research keywords to determine the most relevant terms that our customers search for.
• Research Search Engine Optimization requirements for us to rank on the first page of Google.
• Clean up the back end of our WordPress website by using information from a previous audit

• Compiled a list of the most relevant SEO keywords for us.
• Clean up the back end of the WordPress site using the previous audit as a guide
• Students will need to upload an outline of what types of clean up was done on the back end including details about the areas that needed adjustments and what remedies were provided
• Students will need to upload an outline of what types of SEO work was done. For example, what keywords were generated and added, what SEO plugin/software was used, how images were H-tagged, and any other elements involving SEO enhancements
• Students will need to upload a summary of all things they have done regarding SEO clean up and back-end clean up.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• What SEO keywords are being used by our company now, and which keywords have been used in the past?
• How do we rank on Google based on different search terms?
• When and how much do we typically post on social media?
• Input on choices, problems or anything else the students might encounter.