This project focuses on creating strategy for penetrating in the Canadian, USA and UAE market for management consulting firm targeting SMB (Small and Medium Businesses). Students will gain hands-on experience in reaching out to potential businesses and identify their pain points that can be solved by the industry experts.

Students will gain hands-on experience in creating value propositions, identifying market obstacles, and crafting actionable recommendations, all while honing their communication and problem-solving skills.

• Developing, test and implement a market entry strategy for SMB sector for a management consulting company
• Creating a value proposition for various industry sectors like Automotive, Healthcare, Retail, Supply Chain, Energy, Financial Insurance etc.
• Identifying and analyzing potential marketing channels in the Canada, U.S and UAE
• Analyzing an existing marketing campaign to raise brand awareness and attract more leads in Canda, U.S. and UAE market
• Assessing competitive landscape and positioning strategies for AEACGi
• Formulating a stakeholder engagement plan to build partnerships
• Developing an outreach marketing strategy for various industry decision makers

Client Report Structure outline (for more context, please refer to your Resources on the Riipen platform):

Executive Summary:

This report analyzes the entrepreneur’s product, market positioning, and growth strategies. It covers the founder’s mission, product features, market dynamics, and stakeholder analysis, and provides actionable recommendations for market entry and growth.

Founder Mission and Goals:

The entrepreneur is driven by a desire to solve a specific problem and create a social impact. The business’s long-term vision aligns with market leadership and personal fulfillment, supported by the recommended product and market strategies.

Service Overview:

The service’s unique features, advantages, and limitations are discussed. Key aspects include its unique selling proposition (USP), customer benefits, production scalability, costs, and any barriers to market adoption.

Market Positioning:

The product’s competitive position is analyzed, focusing on its functional and cultural strengths. A perceptual map is used for market comparison, with an emphasis on value chain considerations for the target market.

Stakeholder Assessment:

Key supportive and resistant stakeholders are identified, with strategies for engagement. The focus is on leveraging emotional and rational appeals to maximize success and address resistance.

Barriers and Enablers of Adoption:

This section evaluates barriers to adoption, including regulatory and cultural factors, and highlights enablers such as supportive frameworks and educational campaigns to facilitate industry acceptance.

Business Model:

The product’s value proposition and competitor comparison are discussed, with attention to pricing strategy and customer needs. This section lays the foundation for a strong, competitive business model.

Go-to-Market Strategy:

The strategy outlines key actors, including partners and influencers, and provides prioritized recommendations with clear steps for market entry and risk assessment.

Growth Projections:

Financial projections are based on customer acquisition, revenue growth, and repeat business, providing a clear growth trajectory linked to the go-to-market strategy.