SEO and Social Media Strategy

Project scope
Categories
Communications Social media marketingSkills
digital marketing keyword research social media content social media search engine optimization social media marketingWe're seeking a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:
- Keyword analysis to determine relevant search terms to our organization
- A strategy document to outline:
- Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
- Social media requirements to increase the number of followers/likes and share
- Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
- Creating engaging content for prominent media websites
- We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:
- To improve overall visibility to prospective investors
This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
About the company
Global Alternative Investments is an investment advisory providing investors two timely strategies to hedge against and profit from bad market conditions. Uncorrelated to major indices, profits are not dependent on negative or positive market cycles.
As a matter of compliance, GAI can manage strategies for either a fund or HNWI under the banner of a licensed party (i.e. - RIA or securities dealer) in the relevant jurisdiction.