UX project - Kind Screen app for parents and kids (ages 5-10)
Project scope
Categories
Market research Product or service launchSkills
field studies usability interaction design user research consultingResearch for App. Design & Experience Improvement
Current state: We have the first version of the app (iOS and Android) and the code behind it ready. But we would like to improve our customers' experience. Users like the app, and the brand identity, but the flow of the educational exercises is not optimal yet. This is a very interesting challenge for UX designers because we have to look into the experience of an adult (the parent) with a child (5 to 10 years old).
The project:
Excepted activities:
- Do user interviews.
- Help build empathy diagrams and personas (examples of some personas' characteristics to explore: parent with child in private vs public school, parent with child is homeschooled, stay-at-home parent, works as school's counselor, etc).
- Do usability tests.
- Help build customer journey maps.
- Report insights from the research.
The goal:
By the end of the project, we hope to have a deep understanding of the app's core users.
What are the apps best "pain relievers" or "gain creators" for our customers.
Produce a document that summarizes the insights from the research.
About the company
Kind Screen is an EdTech startup that was founded after being awarded the Education Entrepreneurship Fellowship from the Harvard Graduate School of Education. We help adults (mainly parents) bond with children and work together on social-emotional skills needed for a happy and fulfilled life, we make this fun by leveraging children’s existing interests. In short, we want to make social-emotional learning scalable, fun, and accessible to families around the world!
We are building a Duolingo-like gamified mobile app that parents (or any adult at home) can use to connect with kids and teach them Social-Emotional skills (i.e. Perseverance, Kindness, Self Control, etc). Kind Screen has guided conversations and practical exercises based on dilemmas and situations seen in kids media stories (movies, series, comics, etc).