General Business Strategy & Analysis
Project scope
Categories
Market research Leadership Organizational structure Marketing strategySkills
competitive analysis business strategy marketing strategy business consulting researchA couple of our challenges are:
1) Awareness locally despite radio ads, community involvement, social media, etc.
2) Our tours have to be booked with a minimum of 48 hrs notice, so people here for the weekend can't book last minute.
Some of the areas this project will look at:
- Our brand and competitor analysis.
- Review of digital marketing strategy & recommendations
- Overhaul of communication strategy in order to address our challenges
- Go-to-market strategy for a couple of new tours/experiences we've just introduced
- Analyzing opportunities for growth
We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more.
About the company
Blue Mountain & Collingwood Adventure Tours is a division of Ace Transportation Group, and we have been providing year-round all-inclusive adult field trips in the area since 2017. Since then, the company has grown and so has our fleet of safe, reliable vehicles for various group sizes. Our #1 goal is to provide you the best and safest experience possible.