ABOUT THE COMPANY

3R Strategy is an independent reward consultancy based in the UK. Our vision is to create a future in which organisations build a culture of trust through pay transparency by taking a fair and equitable approach to pay, communicated clearly and honestly to employees.

PROJECT SCOPE

We're looking for a small group of students to help grow our business by analysing our online marketing performance, enhancing conversions, and helping us build a comprehensive marketing strategy. We would like help in the following areas:

• Marketing data: analyse performance metrics across various platforms
• Google Analytics: analyse performance through online campaigns, website traffic, etc
• Wordpress: update website pages to optimise SEO and recommend improvements

We would like a strategy document produced which includes suggestions on which channels we should focus on, a review and recommendation of budgets/spends, and how as a business we can optimise online conversions.

• Analysis of marketing spends vs leads generated across all platforms we market on (eg Linkedin, Facebook, PR, etc)
• Access our Google Analytics and Google Ads account to produce analysis reports of where we're getting most traffic and how customers are interacting and engaging with our website pages
• Work through our mailing list of 2000+ subscribers on Mailchimp to rate engagement, segment audiences, and optimise our targeted marketing strategy for groups and individuals via automations and segmentations
• Produce marketing strategy document based on data analysis with recommendations for increased engagement and conversions

Happy to have weekly check-ins to discuss project progression and answer any questions that arise throughout. Students will have access to any platforms that we would like data taken from, as well as a Wordpress login to our website.