ConSoul Inc aims to enhance its digital presence by increasing its social media followers and boosting app downloads. The project focuses on developing a comprehensive strategy that leverages current social media trends and user engagement techniques. Learners will analyze ConSoul Inc's existing social media platforms to identify strengths and areas for improvement. They will research successful strategies used by similar companies and apply classroom knowledge of digital marketing to create a tailored plan. The goal is to create a cohesive strategy that aligns with ConSoul Inc's brand identity and effectively engages the target audience. This project provides an opportunity for learners to apply their understanding of social media analytics, content creation, and digital marketing strategies in a real-world context.

The project deliverables include a detailed social media strategy document and a presentation summarizing the proposed plan. The strategy document should outline specific actions to increase followers and app downloads, including content ideas, posting schedules, and engagement tactics. Additionally, learners will provide a set of key performance indicators (KPIs) to measure the success of the strategy. The presentation will be delivered to ConSoul Inc's marketing team, highlighting the research findings and proposed strategies.