SommEvents is seeking to expand its client base by identifying potential companies in Canada that could benefit from its event planning services. The project involves utilizing AI tools to conduct comprehensive research and compile a detailed list of Canadian companies that either have an in-house event planner or regularly use the services of an event planner. This initiative aims to leverage AI's capabilities to efficiently gather and analyze data, ensuring a thorough understanding of the market landscape. The project will provide learners with the opportunity to apply their knowledge of AI and market research methodologies, enhancing their skills in data analysis and strategic business development. The outcome will support SommEvents in targeting potential clients more effectively, ultimately contributing to the company's growth strategy.

The primary deliverable for this project is a comprehensive report that includes a detailed list of potential client companies in Canada. This report should categorize companies based on their event planning needs and provide insights into their current event management practices. Additionally, a presentation summarizing the research findings and strategic recommendations for SommEvents will be required. The deliverables will demonstrate the learners' ability to apply AI tools for market research and present actionable insights.

We require a spreadsheet with the following information for each company identified:

name of contact, position, company name, email address, LinkedIn profile and a short description of the company and what they do.