NuVsio ( www.nuvsio.com) is a division of Dr. Brei Laboratories, a company founded by Dr. Elena Brei a University of Toronto Ph.D graduate in Chemical Engineering (water purity division). NuVsio leverages Dr. Brei's research and proprietary technology to nurture and foster a healthy skin chemistry through microbiome protection and other key skin health stimulation methodologies. NuVsio is a holistic system with a multitude of benefits based on a deep and foundational knowledge of skin health. Over the last 7 years, NuVsio has been featured in a multitude of publications, and has participated as a celebrity sponsor at the Oscars, BET awards, Teen Choice etc... ( see https://www.nuvsio.com/global-press/). Customer feedback showcases how NuVsio has changed peoples lives through our state of the art technology, and customer feedback ranges from laypeople to celebrity makeup artists, miss universe Canada, models, and various celebrities. Based on additional research, we are introducing a new nutritional supplement to aid with internal microbiome health that leads to deep and sustainable health benefits. We are a science first company devoid of all marketing gimmicks and no desire to jump on the hottest trend. We work with what works and we do it with a holistic outlook with our customers health and happiness as our primary concern.

We now feel that we need to accelerate our growth and we are seeking assistance with a total marketing evaluation. As a rule we have avoided paid sponsorships. Our customer feedback is all genuine, and even the models used in our campaigns are current or past customers. We have a high spiritual and ethical bar for our communication methods/systems with our customers and we treat every customer as a family member. In fact internally we do not use the terms customer, we simply call folks by their first name.

Given our somewhat unique stance, we understand that our growth may be limited, but we wish to examine if there are marketing methods we could utilize to help us spread our message and our brand. Our Brand is the promise of a chemistry that is safe and has true efficacy for the long term. Our Brand is primarily the trust Dr. Brei instills, and she has been front and center through the NuVsio growth journey. All of our products are unique but our foundational product, the Purifying Mineral Mask is a product that defines normal cosmetic industry descriptors.

Given the above description we would enjoy a fresh marketing perspective within these dimensions:

1- Is the Branding clear - do we showcase enough of the Chemistry and is Dr. Brei's Brand and the product Branding in harmony

2 - How would you position the products. Are we properly targeting Men vrs Women etc.... Are we tapping into the correct customer concerns and aspirations.

3 - What B2B marketing strategies and tools should we consider. Our B2B would be Medi Spas, Spas (corporate and private) and Eco Boutiques.

4 - What B2C marketing strategies and tools should we consider. Our B2C would be direct consumers as well as social media influencers.

5 - Any other suggestions and brainstorming are welcome. Should we consider Multilevel marketing, infomercials, direct marketing etc...

We will have to introduce you to our BOD member and Rotman MBA alumni who has been steering the marketing efforts to date. Interviews and weekly or monthly touch points would be highly recommended given the complexity of this industry.