Our website has been effective for our non-profit organization for a number of years. We have another site (bcbuylocal.com) for our digital campaigns. As we have shifted into more of a reearch-based organization, our current site is poorly designed in terms of content and organization and requires updating. The connection between our two sites also needs to be enhanced, without duplication.

We would like to collaborate with students to evaluate our website, make recommendations for improvement and implement the changes.

This will involve several different steps for the students, including:

• Familiarizing themselves with the current structure of our website and our company’s products, target market, mission and vision statements.
• Conducting background research on factors that affect the quality of websites.
• Developing a set of criteria to evaluate our web pages and justifying the importance of each criterion, including Search Engine Optimization.
• Evaluating our web pages based on the established criteria.

Bonus steps in the process would also include:

• Recommending areas for improvement on our website.
• Implementing changes to web pages.
• Implementing changes to site's images.

By the end of the project, students should demonstrate:

• Understanding of our company and our current web page design
• Consideration for a variety of factors affecting a website’s quality
• Development of criteria for web page evaluation
• Evaluation of our website based on the criteria

As final deliverables, the students will:

• Recommend changes to implement on our website
• Implement the changes to our website that we approve
• Implement the changes to images that we approve