Industry travel surveys have indicated that many people are more comfortable with travel closer to home, as a result of Covid-19. Rural areas and smaller towns with less density were more favourable. This puts our business in a good position.

Even though we are in a four-season resort area, many businesses struggle with the off seasons (spring and fall) and mid-week bookings. All of this information has provided us with the opportunity to diversify our products and develop mid-week, multi-day getaways in these off seasons that are either culinary or health/wellness themed. We have a draft business plan, identified our target markets and have venues in mind that will provide unique getaways that cannot be easily found online, because they are carefully crafted with local businesses.

You can help us by creating an action plan for the roll out of this new product/experience in Spring 2021. Your plan will include, but not limited to, new brand name, recommendations relating to the market assessment and current trends, sales strategy, and timelines for the implementation.