The main goal for the project is to create an effective email marketing strategy to generate more sales from the leads for Benessere North, a non-profit that helps women transform their health and well-being by transitioning their nutrition to whole plant foods. This will involve creating regular emails to be sent to the company's email list.

What tasks will learners need to complete to achieve the project goal?

- Researching and understanding the target audience and their needs.

- Creating engaging and informative email content that promotes the benefits of transitioning to whole plant foods.

- Developing a schedule for sending out regular emails to the email list.

- Implementing a system to track the effectiveness of the email marketing campaign.

- Analyzing the results and making improvements based on the data collected.

Final deliverables should include:

- A series of well-crafted and engaging email templates.

- A documented schedule for sending out the emails.

- An analysis report on the effectiveness of the email marketing campaign.