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Type Diabeat-It - Diabetes Health Promotion Campaign Plan

Closed
Type Diabeat-It
Type Diabeat-It
London, Ontario, Canada
Mystery Furtado
Mystery Furtado
CE0
3
Project
Academic experience
120 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Healthcare Market research Public health
Skills
diabetes mellitus gestational diabetes health promotion marketing collateral information design marketing brochures
Details

PROJECT DESCRIPTION:

Our organization wants to further our efforts to increase awareness about Diabetes and gestational Diabetes. We would like to work with students to develop a campaign that successfully raises awareness and changes behaviour around this health topic in low income and marginalized communities, specifically in the BPOC community. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this health topic.

KEY PROJECT ACTIVITES:

  • Identify groups which this campaign will target.
  • Identify ideal outcomes and KPIs.
  • Include the latest and most accurate data and information.
  • Design leaflets, posters, videos, and/or brochures.
  • Collect data on target population (emails)

IDEAL ROLES & RESPONSIBILITIES:

  • Marketing Coordaintors
  • Market Researchers
  • Data Analysts
  • Campaign Planners

FINAL DELIVERABLES:

  • Marketing Collateral: leaflets, posters, videos and/or brochures
  • Data collected
  • Ideal target groups identified
Deliverables
No deliverables exist for this project.
Mentorship

Students will be supported by a key member within the organization. Students can expect 1 to 2 sessions per week of one one peer support.

About the company

Company
https://www.diabeat-it.ca
London, Ontario, Canada
Non-profit, philanthropic & civil society, Marketing & advertising, Agriculture, Science, Education

Type Diabeat-it we strive to provide quality, comprehensive Diabetes management and education to support and empower the BPOC community living with Diabetes. In Canada, the prevalence of Diabetes is highest in the African, Caribbean, Black (ACB) communities. Our team is committed to dismantle the unique barriers and systemic health care oppression experience by individuals within this community. As a new organization, we have assembled a multi-sectoral group of passionate individuals to improve the available health resources, address stigmas and implement consistent, culturally appropriate Diabetic information.