Market Expansion Research

Closed
Snjezana Pruginic
Founder, Director
(1)
3
Project
Academic experience
80 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Competitive analysis Market expansion Sales strategy Marketing analytics
Skills
profit impact of marketing strategies market analysis market research operations
Details

We are ready to take our business to the next level. Presently we have begun to expand our market within an area where we have had a lot of success. We are looking to grow to the next level by better understanding this market, key players, key problems and key players. So that we can increase the number of contracts and revenue through the delivery of a workshop which we have successfully implemented with few clients. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision.

To consider: which markets align with our current one? Where are the best clients that we have yet to reach? What is the main problem this market and potential clients are facing? What are the pros and cons to expanding our operations? What potential competitors exist and how do we differ? What legal protocol will need to be considered?

Deliverables

Our specific need is an outline of our industry’s expansion opportunities through a comprehensive market analysis. This should include:

- market picture, who are the key players, how do they get funded, who would best align with our services

- main market pain point, so we can then understand how we can best sell them our value

- list of potential clients developed from the market research which would match our service offering, as organized by greatest potential for growth, profit, impact and return

Mentorship

Students will connect directly with the employer for mentorship and supervision throughout the project.

Students will receive a thorough explanation of our service to assist them in fully understanding our work. Optionally, they will be able to attend our workshops if they choose to deepen their understanding of our work.

About the company

Company
Canada
0 - 1 employees
Education, Business services, Human resources & recruitment
Representation
Women-Owned

Circle Point Wellness is a socially conscious enterprise dedicated to reshaping the way we approach work.

Our goal is to cultivate workplace cultures that prioritize the collective well-being of individuals, the planet, and the economy, the triple bottom line.

By offering training programs, leadership events, and community initiatives, we empower leaders and organizations to develop work environments which benefit the individual, the company and the world at large.