Social Media and Video Content Strategy to Elevate YEDI’s Entrepreneurial Impact
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Project scope
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Communications Digital marketing Marketing strategy Social media marketing VideographySkills
target audience thought leadership content strategy social media content social media strategy mentorship auditingYork Entrepreneurship Development Institute (YEDI) supports emerging entrepreneurs through education, mentorship, and funding opportunities. As YEDI continues to grow its community of innovators, it seeks to strengthen its online presence with a targeted and cohesive social media strategy. This project invites students to develop high-quality, platform-specific content—including short-form videos—that showcases YEDI’s programs, success stories, and thought leadership. The goal is to increase awareness, engagement, and follower growth while ensuring alignment with YEDI’s brand and values.
Audit YEDI’s existing social media presence and identify growth opportunities
Define core messaging themes and target audiences for digital outreach
Create a 4-week social media content calendar with written copy and creative ideas
Produce 2–3 short-form video content pieces (e.g., reels, YouTube shorts, testimonials, or founder spotlights)
Provide a summary report with suggested content formats, publishing best practices, and performance tracking recommendations
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
The York Entrepreneurship Development Institute (YEDI) is a Canadian charity that, since 2013, has sought to identify and propagate the leaders of tomorrow - free-thinkers and outliers that bring audacious and transformative ideas with them. YEDI ensures these impactful ideas are protected and nurtured through our structured programs and mentorship. Tuition-free for Canadians and available to entrepreneurs worldwide, YEDI has empowered visionary leaders with access to the tools and resources they need to manifest the change they want to see in the world. Each makes essential contributions to the broader economy with their businesses and not-for-profit organizations.
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