"Fashion Dreams Unleashed" - Billboard at Times Square

Closed
Project
Academic experience
200 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Fashion design
Skills
presentations social media community outreach promotional materials branding innovation sales merchandising fundraising billboards
Details

*Project "Fashion Dreams Unleashed" - Billboard at Times Square


Illuminate Times Square with Marie Webb's Fashion Dreams!


Embark on an extraordinary venture led by Halifax's own Marie Webb, the trailblazing designer of Lemonade Stand Designs. ๐Ÿ‹ Established in 2018, Marie, a dedicated designer with Down

syndrome, boasts recognition and awards from the Canada Council for the Arts.


This project targets a $10,000 goal, propelling Marie to showcase her innovative designs at

New York Fashion Week in September 2024. Picture Times Square as the canvas where

Marie collaborates with esteemed fashion houses, House of Soli and House of Musa at the Edison Hotel Ballroom Showcase.


Marie's work transcends fashion; it's a celebration of diversity, inclusion, and boundless

creative expression.


Your contribution to help raise awareness and funds will directly facilitate Marie's

journey โ€“ covering travel, accommodation, event Runway fees, and promotional activities during this globally acclaimed fashion event.

By supporting Fashion Dreams Unleashed, you champion innovation, sustainability, and

diversity in the fashion industry. Elevate Marie Webb's creative vision on the world stage, making a resounding statement โ€“ fashion knows no bounds!


Join us in making history โ€“ your work to help us raise donations equals one billboard,

and one step closer to realizing Fashion Dreams Unleashed!


Project Deliverables:

1. Funds to cover the captivating billboard display in Times Square showcasing Marie Webb's Fashion Dreams. ( covers photographers, & models)

2. Funding for Marie's travel, accommodation at the hotel where she is showing on the runway with House of Musa, and event participation fees for New York Fashion Week.

3. Promotional activities during the event to highlight Marie's work, fostering innovation and

diversity in the fashion industry.


Deliverables

Fundraising Tasks for "Fashion Dreams Unleashed" Project


1. Online Crowdfunding Campaign:

  - Launch a compelling crowdfunding campaign on platforms like Kickstarter or GoFundMe.

  - Create engaging content highlighting Marie's story, the project's goals, and the impact of

contributions.

  - Share the campaign across social media channels, encouraging supporters to donate and

share with their networks.


2. Collaborative Partnerships:

  - Reach out to local businesses, fashion enthusiasts, and community organizations for

potential sponsorships or partnerships.

  - Offer visibility on promotional materials and the billboard in Times Square in exchange for

financial support or in-kind contributions.


3. Local Events and Workshops:

  - Organize local events or workshops led by Marie Webb to showcase her designs and raise

funds.

  - Charge an entry fee or accept donations at these events, emphasizing the project's goals and the importance of community support.


4. Merchandise Sales:

  - Design and sell exclusive merchandise related to Marie Webb's Fashion Dreams.

  - Allocate a portion of the proceeds to the fundraising goal, providing donors with a tangible item as a token of appreciation.


5. Social Media Challenges and Campaigns:

  - Create engaging challenges or campaigns on social media platforms, encouraging users to share their support for Fashion Dreams Unleashed.

  - Leverage hashtags and shareable content to increase project visibility and attract a wider audience.


6. Collaborative Art Initiatives:

  - Collaborate with local artists or students to create art pieces inspired by Marie Webb's

designs.   - Host an art auction or sale, with proceeds contributing to the overall fundraising

goal.


7. Community Outreach and Awareness:

  - Engage with local media outlets to share Marie's story and the project's mission.

  - Organize speaking engagements or presentations at schools, universities, or community events to raise awareness and support.


8. Corporate Sponsorship Packages:

  - Develop sponsorship packages for corporations, emphasizing the exposure and positive branding associated with supporting a socially impactful project.

  - Tailor packages to include recognition on the Times Square billboard, promotional materials, and event-related activities.


By executing these fundraising tasks, students can create a dynamic and inclusive campaign, ensuring that Fashion Dreams Unleashed not only meets its financial goal but also generates widespread support and awareness for Marie Webb's inspiring journey.

Mentorship

We will provide as much time and mentorship as the student needs. We have a studio in

the north end of Halifax where it is easy to meet or we can zoom. Students could be from anywhere really. But helpful if they are from Nova Scotia.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Reduced inequalities

About the company

Company
Canada
2 - 10 employees
Apparel & fashion, Arts, Consumer goods & services, Entertainment, Manufacturing
Representation
Women-Owned Disabled-Owned Social Enterprise Neurodivergent-Owned

Welcome to Marie Webb's Lemonade Stand Designs (LSD)! ๐ŸŒˆ Step into a realm where textile design meets wearable art, and accessories are not just accessoriesโ€”they're statements of joy and creativity.

LSD isn't just a fashion house; it's a social enterprise that dares to redefine the boundaries of innovation. Marie Webb, the visionary behind it all, transforms fabrics into canvases, weaving stories of vibrancy and inclusivity.

Picture a runway where each garment is a burst of color, a celebration of bold design choices that set hearts ablaze. LSD is a symphony of hues, a riot of patterns that dance harmoniously, leaving a trail of smiles wherever they go.

Marie's creations aren't just clothes; they are an expression of fun, wearable art that transcends the ordinary. LSD is where world-class meets whimsy, where innovation and creativity intertwine to craft a unique fashion experience.

From fashion prints to daring accessories, LSD is a testament to the idea that fashion can be both serious art and an exhilarating burst of joy. So, step into the Lemonade Stand Designs world, where every piece is a splash of color, a nod to innovation, and an invitation to embrace the extraordinary! ๐Ÿ‹๐ŸŒŸ #LSDFashionAdventure