Eztrackr is looking to enhance its social media presence by leveraging user-generated content (UGC) videos. The goal of this project is to create engaging and authentic UGC videos that resonate with our target audience and reflect the brand's values. These videos will be used across various social media platforms to increase brand awareness and engagement. The project involves researching current trends in UGC, developing a creative strategy, and producing a series of short videos. The team will need to apply their knowledge of digital marketing, video production, and social media analytics to ensure the content is both appealing and effective. The project should be completed within a timeframe of 60 hours, allowing students to manage their time efficiently while delivering high-quality content.

The deliverables for this project include a comprehensive creative strategy document outlining the approach for the UGC videos, a series of UGC videos ready for social media distribution, and a final report analyzing the potential impact of these videos on Eztrackr's social media engagement. Additionally, students will provide a presentation summarizing their findings and recommendations for future UGC campaigns.