Market Intelligence and Lead Generation Project

The main goal for the project is to engage with a specific industry audience over the phone and by email in order to gather market intelligence and generate qualified leads for 3eeez Design and Innovation Inc. (3eeez Digital). This will involve several different steps for the learners, including: - Researching the specific industry audience and understanding their needs and pain points. - Developing a script for phone calls and email outreach to effectively engage with the audience. - Gathering market intelligence through conversations and interactions with the audience. - Identifying and qualifying leads based on the gathered market intelligence.

Social Media Management

Our company is a full-service digital marketing startup that works with small businesses in different industries. We currently have a minimal social media presence that is not able to reflect our vision as well as our gradual growth. The project's main objective is to create engaging content and manage social media channels, with a focus on the following three: Facebook, Instagram and LinkedIn. We would like to work with students to revamp our organic social media posting and engagement with prospects. This will involve several different steps for the students, including: Familiarizing themselves with our company’s goals and vision, our services, our tonality and brand voice, and our target market. Identifying social media channels and strategies suitable for our company. Planning and creating content for each platform appropriately. Identifying relevant metrics to monitor the organic growth on each platform. Creating a social media content calendar that outlines the different posts each month. Scheduling/or posting the content on all required platforms regularly on an on-going basis.