Edmonton Market Expansion Analysis

The Siraj Institute Charitable Foundation is considering expanding its operations from Ottawa, Ontario to Edmonton, Alberta. This project aims to create a comprehensive market expansion report that will guide the foundation in making informed decisions about this potential growth. The project will involve analyzing the current market conditions in Edmonton, identifying potential opportunities and challenges, and assessing the competitive landscape. Learners will apply their knowledge of market research, data analysis, and strategic planning to develop a detailed report. The goal is to provide actionable insights that will help the foundation understand the feasibility and strategic implications of expanding into Edmonton. Key tasks include: - Conducting a demographic and economic analysis of Edmonton. - Identifying key stakeholders and potential partners in the region. - Analyzing the competitive landscape and identifying potential competitors. - Assessing potential risks and challenges associated with the expansion.

Community Enhancement Initiative

The Siraj Institute Charitable Foundation aims to empower talented students in a top university across Canada to spearhead impactful community projects in their local community. The goal is to help them identify and address a pressing need within their community, fostering a sense of responsibility and leadership among students. Siraj Institute will provide comprehensive coaching, training, and mentorship to guide the student(s) in selecting and executing their chosen project. This initiative encourages students to apply their academic knowledge and skills to real-world challenges, promoting social responsibility and community engagement. By focusing on a single, well-defined project, student teams can effectively manage their time and resources, ensuring successful completion within the academic term. - Identify a specific area of need on or around your campus. - Develop a project plan to address the identified need. - Implement the project with guidance from mentors at Siraj Institute Charitable Foundation. - Evaluate the project's impact and document the process for future reference.

Digital Marketing for Education

We have developed a set of marketing strategies, but it has been challenging to implement them. We would like to collaborate with students to review and post content promoting our charity. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

Rebranding Strategy for Siraj Institute Charitable Foundation

The Siraj Institute Charitable Foundation is seeking innovative rebranding suggestions to establish a unique and distinctive identity while maintaining a strong affiliation with the Siraj Institute. The goal is to create a brand that resonates with the foundation's mission and values, appealing to potential donors, partners, and beneficiaries. Students will analyze the current branding elements and explore creative strategies to differentiate the foundation in the charitable sector. This project offers an opportunity for students to apply their knowledge of marketing, branding, and design principles in a real-world context. The project will involve researching successful rebranding case studies, understanding the foundation's target audience, and developing a cohesive brand strategy that includes visual and verbal elements.