Digital Marketing Lead Generation and Sales Strategy

Mrkt360 is seeking to expand its client base by identifying and developing new business opportunities. The goal of this project is to conduct thorough research and lead generation to identify potential clients who could benefit from Mrkt360's digital marketing services, such as SEO, SEM, and SMM. The project will involve analyzing market trends, identifying target industries, and compiling a list of potential leads. Additionally, the project will require the team to develop and execute a sales strategy, including calling and meeting with prospects to discuss their needs and how Mrkt360's services can help meet their business objectives. This project will allow learners to apply their knowledge of digital marketing, sales techniques, and market research in a real-world context.

B2B Marketing Outreach and Engagement

Enhance Mrkt360's outreach and collaboration efforts by connecting with at least 100 key decision-makers at targeted businesses, gathering valuable insights to refine the marketing audit process, and identifying at least 10 potential opportunities for further collaboration. Key Objectives Conduct Insights Gathering: Initiate contact with at least 100 key decision-makers, conduct interviews or surveys to gather insights on their needs and challenges. Analyze and Identify Opportunities: Analyze collected data to identify at least 10 potential opportunities for further collaboration. This project aims to provide learners with hands-on experience applying marketing and communication skills in a real-world B2B context, ultimately enhancing their understanding of strategic business development.

Marketing Strategy

We want students to help us build a marketing strategy plan to grow and engage our target market: {replace this text with description of target market} . We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging. The main questions we’d like students to help us answer are the following: How do students currently perceive our brand and marketing, based on publicly available information about our company? What channels should we utilize for promotion, including ones we are not currently using? What budget is appropriate for advertising, given our goals? How could our messaging be updated to better explain our value proposition?

Sales and Marketing

Attention all students and recent graduates! We are excited to announce that our digital marketing agency is currently seeking Sales Interns to join our team. As a Sales Intern, you will have the opportunity to gain hands-on experience in various areas of sales, including prospecting, lead generation, client relationship management, and closing deals . You will work alongside our team of experienced sales professionals and be involved in real-world sales projects that will help you develop your skills and build your portfolio. To be considered for this position, you must meet the following requirements: Strong communication and interpersonal skills Sales-oriented mindset with a desire to exceed targets Passion for digital marketing and eagerness to learn This is a paid internship position at $17.5/hour for up to 400 hours. Commission : a bonus of $300-1000 for any new client acquired during the internship, depending on the number of successfully converted clients.