Trinity Western University
Trinity Western University
Log in Sign up

Marketing Strategy Practicum

BUSIE 702
Open Closing on May 16, 2025 / 3 spots left
Vancouver | New York Institute of Technology (NYIT)
Vancouver | New York Institute of Technology (NYIT)
Vancouver, British Columbia, Canada
Mostafa Purmehdi
Assistant Professor
4
Timeline
  • May 20, 2025
    Experience start
  • July 21, 2025
    Experience end
Experience
3 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Marketing strategy
Skills
marketing strategies group dynamics strategic planning consulting teamwork critical thinking problem solving data collection
Learner goals and capabilities

This experience is designed for learners who are part of a marketing strategy practicum focused on enhancing group dynamics and consulting skills. Under the guidance of a faculty advisor, students will act as a small-group consulting team, applying their classroom knowledge to real-world projects. They will engage in data collection and analysis, explore alternative solutions, and provide actionable recommendations. This experience allows learners to develop critical thinking, teamwork, and problem-solving skills, making them valuable contributors to industry projects.

Learners

Learners
Graduate
Intermediate levels
25 learners
Project
Educators assign learners to projects
Teams of 4
Expected outcomes and deliverables
  • Comprehensive project analysis report
  • Data-driven solution proposals
  • Implementation strategy outline
  • Feedback and reflection summary
  • Presentation of findings and recommendations
Project timeline
  • May 20, 2025
    Experience start
  • July 21, 2025
    Experience end

Project Examples

Requirements
  • Competitor benchmarking study
  • Market analysis for a new product/service launch
  • Digital marketing strategy evaluation