Vancouver | New York Institute of Technology (NYIT)

Vancouver, British Columbia, Canada

This experience is designed for learners who are part of a marketing strategy practicum focused on enhancing group dynamics and consulting skills. Under the guidance of a faculty advisor, students will act as a small-group consulting team, applying their classroom knowledge to real-world projects. They will engage in data collection and analysis, explore alternative solutions, and provide actionable recommendations. This experience allows learners to develop critical thinking, teamwork, and problem-solving skills, making them valuable contributors to industry projects.

Vancouver | New York Institute of Technology (NYIT)

Vancouver, British Columbia, Canada

This experience is designed to bridge the gap between academic understanding and practical application of consumer behavior theories in marketing. Learners will leverage insights from psychology, sociology, anthropology, and economics to conduct comprehensive consumer research. They will analyze data to identify consumer attitudes and preferences, and develop strategic marketing recommendations. This hands-on approach equips learners with the skills to translate theoretical knowledge into actionable marketing strategies that can be applied to real-world business scenarios.