Our student-consultants are strategic, creative thinkers trained to develop targeted promotional plans centered around a specific product, service, or launch initiative . Each team will craft a tailored campaign strategy, supported by a selection of key promotional materials or mockups across relevant media channels (e.g., social, digital, experiential, print). To ensure meaningful collaboration, we typically partner with one to two organizations per semester. With 35 students divided into 6 teams, you’ll receive multiple strategic approaches, each offering fresh insight and actionable ideas to elevate your brand through a focused, results-driven campaign. This opportunity is best suited for organizations with a clear promotional objective , such as a campaign rollout, product launch, or new market entry. If selected, you'll gain access to a portfolio of creative strategies ready to inform or ignite your next phase of growth.

Students will apply marketing concepts learned in class for non profit organizations. It is imperative that these recommended strategies be realistic and workable for an NPO's program taking into account the challenges faced by the nonprofit currently. In order to do this, students would need to do a situational analysis of the organization using primary and secondary research that will be reflected in their reports and presentations.

Our student-consultants are strategic, creative thinkers trained to develop targeted promotional plans centered around a specific product, service, or launch initiative . Each team will craft a tailored campaign strategy, supported by a selection of key promotional materials or mockups across relevant media channels (e.g., social, digital, experiential, print). To ensure meaningful collaboration, we typically partner with one to two organizations per semester. With 35 students divided into 6 teams, you’ll receive multiple strategic approaches, each offering fresh insight and actionable ideas to elevate your brand through a focused, results-driven campaign. This opportunity is best suited for organizations with a clear promotional objective , such as a campaign rollout, product launch, or new market entry. If selected, you'll gain access to a portfolio of creative strategies ready to inform or ignite your next phase of growth.

This experience transforms learners into a professional marketing agency team tasked with supporting a real-world client in launching a direct-to-consumer (D2C) probiotic drink powder. Learners will apply strategic thinking and project management skills to transition the client's e-commerce platform from Squarespace to Shopify. They will also develop pre-launch marketing strategies using the SOSTAC framework, enabling them to create portfolio-ready work that demonstrates their applied marketing capabilities.