Digital Marketing Strategy for Ornella Fado and OK Productions LLC
Project scope
Categories
Digital marketing Search engine optimization Marketing strategy Social media marketingSkills
marketing strategies search engine optimization target audience content marketing digital marketing web traffic online advertising brand awareness social media profiles social mediaThe main goal for the project is to create a comprehensive digital marketing strategy for Ornella Fado and OK Productions LLC. This strategy should encompass social media marketing, content marketing, email marketing, search engine optimization, and online advertising to increase brand awareness, drive website traffic, and ultimately generate leads and sales for the company.
This will involve several different steps for the students, including:
- Conducting a thorough analysis of the current digital presence of Ornella Fado and OK Productions LLC, including their website, social media accounts, and online advertising efforts.
- Identifying the target audience and creating buyer personas to tailor the marketing strategy towards the right demographics.
- Developing a content marketing plan that includes creating engaging and relevant content for the target audience.
- Implementing a social media marketing strategy to increase brand visibility and engagement.
- Optimizing the company's website for search engines to improve organic traffic.
- Creating and managing online advertising campaigns to reach potential customers.
By the end of the project, students should complete the following list of activities:
- A comprehensive digital marketing strategy document outlining the analysis, target audience, content plan, social media strategy, SEO plan, and online advertising strategy.
- A detailed content calendar for the upcoming months with planned content topics and distribution channels.
- Social media profiles optimized and a plan for ongoing management.
- SEO recommendations and improvements for the company's website.
- Online advertising campaigns set up and ready to launch.
Final deliverables:
- A final report including the comprehensive digital marketing strategy document, content calendar, social media profiles, SEO recommendations, and online advertising campaigns.
- A 15-minute presentation explaining the strategy and implementation plan.
- Bi-weekly or monthly meetings to support students and answer any questions about the project as needed
- All data and analytics needed to complete the project
About the company
OK Productions LLC, is a New York based company owned and managed by Ornella Fado. OK Productions LLC with TV show s such as Brindiamo!, Brindiamo! On The Sea, Brindiamo! Special edition Italy, Brindiamo! Special edition Canada ,Special edition Bermuda & Brindiamo! In My Kitchen, is providing viewers with content that celebrates the Italian culture and lifestyle in the world. OK Productions LLC is also the author of many events and charity events and the creator of the Brindiamo! Restaurants week and the newest Brindiamo! Guide, the only guide about fine Italian restaurants around the world. Brindiamo! Channel is a linear channel available on Samsung TV PLUS