Growth and Business Strategy for Genialitàly

The main goal for the project is to create a growth and business strategy for Genialitàly, a not-for-profit organization with the goal of offering promotional support and services to the Italian tourism sector, to educational institutions and their study abroad programs and services, as well as to Italian companies within all sectors. This will involve several different steps for the students, including: Conducting market research on the Italian tourism sector, educational institutions, and Italian companies. Analyzing the current services and promotional support offered by Genialitàly. Analyze the current website and suggest changes for marketing and SEO optimization. Developing a growth strategy to expand the reach and impact of Genialitàly's services. Creating a business strategy to ensure the sustainability and effectiveness of Genialitàly's operations. Identifying potential partnerships and collaborations to enhance Genialitàly's offerings.

Digital Marketing Strategy for Ornella Fado and OK Productions LLC

The main goal for the project is to create a comprehensive digital marketing strategy for Ornella Fado and OK Productions LLC. This strategy should encompass social media marketing, content marketing, email marketing, search engine optimization, and online advertising to increase brand awareness, drive website traffic, and ultimately generate leads and sales for the company. This will involve several different steps for the students, including: - Conducting a thorough analysis of the current digital presence of Ornella Fado and OK Productions LLC, including their website, social media accounts, and online advertising efforts. - Identifying the target audience and creating buyer personas to tailor the marketing strategy towards the right demographics. - Developing a content marketing plan that includes creating engaging and relevant content for the target audience. - Implementing a social media marketing strategy to increase brand visibility and engagement. - Optimizing the company's website for search engines to improve organic traffic. - Creating and managing online advertising campaigns to reach potential customers.

Mobile App Development

The Brindiamo! Guide , is the new upcoming project of OK PRODUCTIONS, a natural choice for Ms. Fado that for many years has been filming, successful Italian restaurants for her TV show. The opening of a new restaurant is always a very exciting news Ms. Fado said especially for NewYorkers that are always in search of the next new and great venue in the city OK Productions LLC make sure that each new venue is the talk of the town. The Brindiamo! Guide will keep you updated with the new upcoming Italian chefs, new authentic Italian restaurants, gelateria, pizzeria, in the most lively city in the world. The primary focus for the student will be: To convert BRINDIAMO GUIDE ( https://brindiamoguide.com/ ) from an existing functioning website into a mobile app either for Android or iOS. Application Development - Selecting the best technologies for creating the application or feature (i.e. a real-time chat function); creating a fully-functioning application. Software Architecture Development - Architecting the software of a new product; improving the architecture of an existing system; porting an architecture of one system into another . Application Programming Interfaces - Redesigning an existing API to simplify it; changing API technologies; designing a new API; creating or updating public-facing documentation. Real-Time Data Visualization - Creating a charting system with basic querying functionality; creating a dashboard to visualize key performance metrics of our organization or tool. Software Lifecycle Analysis - Improving our existing software development lifecycle methodologies; determining if we should use a waterfall approach or an agile approach; researching tools for continuous delivery or integration. Open Source Software Management - Researching potential open source tools for our organization’s use; contributing to open source projects through bug fixing or feature implementation. Our goal at the end of this experience is: To have a mobile application version of our website.

Production and Promotion for Brindiamo! TV Series

This is an amazing opportunity for any marketing, communication or video production students! The primary focus for the student will be: Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign. Public Relations - Develop and implement a PR strategy; create collateral, including press releases, viewer testimonials and customer stories. Video Editing and Production- Editing filmed content for series; uploading clips to social media; insights into show content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channels; develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: Marketing Communications - For the student(s) to help us improve viewership and audience engagement Production Assistance - For the student(s) to help us effectively communicate the value of our show through production efforts. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and promotion through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more viewers, and effectively promote our show through compelling content. I will personally oversee all the projects