Irresistible Cakes has experienced a downturn in revenue over the past seven months, with a notable decline in wedding cake sales over the last decade. This project aims to identify the underlying factors contributing to these trends by analyzing historical and market data. Students will explore potential reasons for the decline, such as changing consumer preferences, increased competition, or economic factors. Additionally, the project will focus on developing strategic business solutions to address these issues, including adopting current trends or differentiating the brand to stabilize and increase revenue. The project also involves investigating how AI can be leveraged to enhance business operations, drawing insights from industry practices. Students will have access to a wealth of data provided by Irresistible Cakes to support their analysis and recommendations.

The project deliverables include a comprehensive report detailing the analysis of historical and market data, identifying key factors contributing to the revenue decline. Students will also present strategic recommendations to address these issues, including potential AI tools and technologies that could be implemented. Additionally, a presentation summarizing findings and proposed strategies will be delivered to Irresistible Cakes' management team.