CRM Optimization for Irresistible Cakes

Irresistible Cakes, a growing bakery business, is seeking to enhance its customer relationship management (CRM) capabilities to improve customer engagement and streamline operations. The project involves researching various CRM solutions to identify the most cost-effective option that aligns with the company's needs. Students will create a comprehensive grid comparing the pros and cons of each solution, including the possibility of building a custom CRM through Riipen. Additionally, the project requires cleaning and importing existing customer data into the chosen CRM system, if the CRM is readily available. The team will also assist in setting up email automations, sequences, and reminders to enhance customer communication. Finally, students will explore and implement other functionalities that could benefit the business, ensuring the CRM system is fully optimized for Irresistible Cakes' operations.

Business Strategy: Strategic Analysis for Irresistible Cakes

Irresistible Cakes has experienced a downturn in revenue over the past seven months, with a notable decline in wedding cake sales over the last decade. This project aims to identify the underlying factors contributing to these trends by analyzing historical and market data. Students will explore potential reasons for the decline, such as changing consumer preferences, increased competition, or economic factors. Additionally, the project will focus on developing strategic business solutions to address these issues, including adopting current trends or differentiating the brand to stabilize and increase revenue. The project also involves investigating how AI can be leveraged to enhance business operations, drawing insights from industry practices. Students will have access to a wealth of data provided by Irresistible Cakes to support their analysis and recommendations.

AI-Driven Sales and Marketing Enhancement for Irresistible Cakes

Irresistible Cakes, a renowned bakery, aims to enhance its sales and marketing strategies by leveraging AI technology. The project focuses on analyzing customer data to identify purchasing patterns and preferences, enabling the company to tailor its marketing efforts more effectively. By integrating AI tools, the company seeks to automate and optimize its marketing campaigns, ensuring they reach the right audience at the right time. The project will involve researching AI solutions suitable for small businesses, evaluating their potential impact, and proposing a strategy for implementation. The goal is to increase customer engagement and boost sales through data-driven marketing initiatives. This project provides an opportunity for learners to apply their knowledge of AI and marketing in a real-world context, focusing on practical applications and measurable outcomes.

Website Redesign for Premium Cake Maker

We would like you to redesign our current website for our organization. We would like you to use your creativity and graphic design skills to make the website attractive and user friendly. We will have a meeting with you on the vision and the layout we are looking for. We would also like assistance with maintenance and troubleshooting of this updated website going forward by providing documentation for our team to do this after the collaboration has been completed.