We would like students to help us assess the current market and how we can push our competitive advantage.

We are a play couch company in Canada called Go Coconut. We manufacture play couches for kids and have seen exponential growth in this sector in the past year. We are looking to establish ourselves as partners during the parenthood journey, and give resources and knowledge to our customers about the benefits of creating a yes space for their children, as well as supporting the development of gross motor skills for their children. We also believe in mindful parenting related to the Montessori philosophy.

In the past year a lot of competitors have pop-up, and differentiating ourselves is more important than ever.

We are a small business, and looking to define an interesting scope for you. You will be working on:

• Perform a market audit, report results, and describe insights gained.
• Define target audiences for our brand, and what do they care about.
• Review our current strategies and recommend strategies to better engage with them.

If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

We want to set up the students for success. We can give a couple of hours a week if needed, but we are flexible.