The main objective of this project is to establish and enhance Vergo's digital marketing presence. The intern will develop and implement strategies for LinkedIn content creation, website content enhancement, and the setup of outreach engagement platforms to boost brand visibility and engagement with potential customers. We recently had a marketing firm conduct a marketing strategy which will help you with messaging.

LinkedIn Content Creation:

• Develop a content calendar to ensure consistent and strategic posting.
• Create engaging posts that highlight Vergo's services, industry trends, and company updates.
• Design visual content using graphic design tools to accompany posts.
• Monitor LinkedIn analytics to gauge post performance and refine strategies.

Website Content Creation:

• Write and update website content, including service descriptions, blog posts, and case studies.
• Ensure all content is optimized for SEO to improve search engine visibility.
• Work with the web development team to integrate new content and enhance user experience.

Setup Outreach Engagement Platforms:

• Research and select outreach engagement tools suitable for Vergo's needs.
• Set up and configure these platforms to integrate with existing marketing systems.
• Create email templates and automated workflows for marketing campaigns.
• Develop strategies for engaging with potential leads through various channels.

To ensure the successful completion of the project, we will provide the following support and mentorship to the student intern:

Staff Time:

• Regular access to a dedicated mentor for guidance and feedback.
• Weekly check-in meetings with the marketing team.

Access to Data:

• Website analytics and performance data.
• Social media engagement metrics.
• Customer insights and market research data.

Training and Resources:

• Onboarding training sessions.
• Access to relevant online resources and tutorials.

Collaborative Environment:

• Participation in team brainstorming sessions and meetings.
• Opportunities to collaborate with other departments.