Irresistible Cakes, a growing bakery business, is seeking to enhance its customer relationship management (CRM) capabilities to improve customer engagement and streamline operations. The project involves researching various CRM solutions to identify the most cost-effective option that aligns with the company's needs. Students will create a comprehensive grid comparing the pros and cons of each solution, including the possibility of building a custom CRM through Riipen. Additionally, the project requires cleaning and importing existing customer data into the chosen CRM system, if the CRM is readily available. The team will also assist in setting up email automations, sequences, and reminders to enhance customer communication. Finally, students will explore and implement other functionalities that could benefit the business, ensuring the CRM system is fully optimized for Irresistible Cakes' operations.

The project deliverables include a detailed report and presentation of CRM solutions, featuring a pros and cons grid. Students will also deliver a clean and imported customer data set into the selected CRM system. Additionally, they will provide a setup of email automations, sequences, and reminders. Finally, a list of recommended additional functionalities and their implementation will be included to ensure the CRM system meets the business's needs.