EWP - Boosting Social Media Presence

Project Objective: The goal of this project is to develop and execute a social media advertising strategy that increases awareness, engagement, and membership for Edmonton Whitewater Paddlers (EWP). By the end of the project, students will have created compelling content, optimized social media campaigns, and analyzed results to enhance EWP’s digital footprint across platforms like Facebook and Instagram.

Ammolite Product Launch Strategy

Dinosty Fossils is preparing to launch a new line of ammolite products and seeks to create a dynamic product launch strategy focused on maximizing media presence, increasing its follower base, and generating interest in its offerings. The goal is to introduce the new product line with strong visibility and customer engagement across multiple platforms. This project will involve an in-depth analysis of current market trends, identifying target demographics, and crafting a marketing approach that reflects the distinct brand values of Dinosty Fossils. The strategy will emphasize digital marketing, engaging social media content, and collaborations to broaden reach and visibility. Learners will apply advanced marketing principles to develop a cohesive plan that includes: Analyzing Market Trends and Target Demographics: Conducting a thorough analysis of trends within the gemstone and fossil market, with an emphasis on high-value collectors and nature enthusiasts. Developing a Brand-Aligned Marketing Plan: Creating a launch strategy that highlights Dinosty Fossils' brand values and leverages the unique qualities of its ammolite products. Building Digital Marketing and Social Media Engagement Strategies: Designing an effective digital marketing approach, with a strong focus on social media campaigns aimed at building brand followers and increasing customer interest. Evaluating the Competitive Landscape: Analyzing competing products to position Dinosty Fossils' new line uniquely within the market, highlighting what sets their ammolite products apart. Through this project, learners will gain hands-on experience in constructing a launch strategy that elevates brand presence and creates meaningful engagement with potential customers.

International Market Analysis

Eco-Growth Environmental Inc. is a Calgary-based company that develops sustainable technology to convert organic waste into clean energy, providing innovative green solutions to environmental challenges. For this project, students will:   - Research and analyze the impacts of expansion into the US with possible new tarrifs being imposed.   - Research and analyze market expansion into Africa, Jamaica or France   - Analyzing the transportation policies/costs/implications for expansion into Africa, Jamaica or France.