Online Store Website Design

We hope to gain an understanding of the features and design that our target market will expect in our new online store. We want to have a design prototype that is informed by real customer input and feedback that we can bring to a developer for implementation.

Website Development

We need help revamping and creating a new website. We would like to work with students to develop a website that is best suited for our company. Students should be prepared to: Conduct a needs analysis to determine which platform is most suitable Create a design proposal including wireframes or low-fidelity mockups for our company's review. Build a fully-functioning website, with our assistance in providing content and copy. Provide training on updating and maintaining the site.

Health Promotion Campaign Plan

Our organization wants to further our efforts to increase awareness about a particular health topic. We would like to work with students to develop a campaign that successfully raises awareness and changes behaviour around this health topic in a certain population. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this health topic. Identify groups which this campaign will target. Identify ideal outcomes and KPIs. Design leaflets, posters, videos, and/or brochures.

Online Store Website Design

We would like to create an online based ordering service from our website. We want to make it look elegant and fancy. This must be done by research and must have easy access for customers.

Policy Implication Study

We are planning to implement a policy and before we do, we would like to understand the expected implications of such a policy within this population. We would like the help of students ensure that his policy will be effective for achieving our goals. Students should expect to complete the following scope: Identify similar policies that have been implemented in other populations. Identify similar populations for comparison. Conduct interviews with people in the affected or comparable population for feedback.

Email Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.

Foreign Marketing

We would like to revamp our marketing as we have recently expanded into a foreign market. Together with our marketing team, we would like students to design new promotional material for the foreign market. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider. This will involve several different steps for the students, including: Researching the foreign market where we have recently expanded. Assessing our existing marketing strategy and efforts. Recommending new marketing tactics. Designing promotional material for various media. Bonus steps in the process would also include: Making multiple versions of marketing materials and testing them for comparison.

Fundraising Event Planning

Our organization is committed to serving our target population. However, we are currently facing funding challenges. We would like to collaborate with students to plan a fundraising event to help meet our goals. This will involve several different steps for the students, including: Familiarizing themselves with our mission, values and goals. Estimating and establishing the budget of the fundraising event. Creating a plan of action and a detailed breakdown of tasks for volunteers to complete at the event. Assisting in marketing and promoting our event. Bonus steps in the process would also include: Recommending improvements for future fundraising events.

Customer Journey Mapping

We would like to understand our strengths and areas of improvement from a customer perspective. This will involve several different steps for the students, including: Conducting background research on customer journey mapping, our products and customers. Analyzing customer responses from surveys and interviews. Defining the phases and touchpoints of the purchasing process. Incorporating user actions, emotions, goals, and pain points in the customer journey map. Proposing solutions to minimize pain points while meeting business goals. Bonus steps in the process would also include: Developing multiple customer journey maps to account for different experiences and paths.

Market Research Project for Melius Deccan

The main goal for the project is to conduct comprehensive market research to identify potential target markets, consumer preferences, and trends for the multifaceted marketing firm, Melius Deccan. This will involve several different steps for the students, including: - Analyzing the current market trends and consumer behavior in the marketing industry. - Identifying potential target markets and consumer segments for Melius Deccan's services. - Conducting surveys and interviews to gather data on consumer preferences and needs. - Analyzing competitors and their strategies in the marketing industry. - Developing a comprehensive report on the findings and recommendations for Melius Deccan's marketing strategies.

Fundraising Plan for Pompei IT Solutions

The main goal for the project is to create a comprehensive fundraising plan for Pompei IT Solutions. This will involve researching different fundraising strategies, identifying potential investors, and developing a plan to secure the necessary funding for the company's IT research projects.