AI-Driven Social Media Marketing Strategy for Génial & Aimé

Génial & Aimé seeks to enhance its digital presence and sales through an AI-powered marketing strategy on Instagram and TikTok. The project aims to analyze consumer behavior in Canada, the United States, and Africa to tailor content effectively. Learners will utilize AI tools to create and automate engaging content, such as images, videos, and captions, aligning with the brand's eco-friendly and stylish identity. The project also involves deploying AI for real-time performance analysis and optimizing paid campaigns with precise targeting. A key component is designing a posting calendar that considers time zones and audience habits, ensuring maximum engagement. The ultimate goal is to establish a sustainable, data-driven marketing strategy that boosts visibility and sales.

Website Development & SEO

Genial T'aime, a vibrant online retailer, is set to launch a comprehensive e-commerce website, leveraging the capabilities of Wix, Shopify, or WordPress. The primary focus of this project is to create a versatile and user-friendly platform that caters to a diverse audience, with bilingual support in French and English. Key Components: E-commerce Excellence Responsive Design Multilingual Interface SEO Optimization User-Friendly Navigation Content Management System (CMS) Social Media Synergy By combining these elements, the Genial T'aime website aims to not only provide a robust e-commerce platform but also to establish a strong digital footprint. This comprehensive approach is poised to elevate Genial T'aime's brand presence, foster customer engagement, and drive sustained growth in the competitive e-commerce landscape.

Foreign Marketing

Notre entreprise commercialise des milliers de produits en ligne dans le domaine de la beauté et des accessoires de mode. Nous souhaitons revoir notre stratégie marketing, car nous venons récemment de nous étendre sur un marché étranger. En collaboration avec notre équipe marketing, nous aimerions confier aux étudiants la conception de nouveaux supports promotionnels pour ce marché étranger. En se basant sur nos connaissances et des recherches supplémentaires, les étudiants devront élaborer des supports marketing promotionnels pour nos médias existants, et formuler des recommandations concernant d'autres médias à envisager. Cela impliquera plusieurs étapes pour les étudiants, notamment : 1. Effectuer des recherches sur le marché étranger où nous venons récemment de nous développer. 2. Évaluer notre stratégie marketing actuelle et nos efforts. 3. Recommander de nouvelles tactiques marketing. 4. Concevoir des supports promotionnels pour différents médias. Des étapes supplémentaires pourraient également inclure : - Créer plusieurs versions de supports marketing et les tester pour les comparer.

Email Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.