Digital Marketing Strategy for MyEdMaster

MyEdMaster LLC, a company specializing in tutoring and STEM extracurricular programs, seeks to enhance its online presence and attract more students through a comprehensive digital marketing strategy. The goal is to increase brand awareness and engagement by leveraging digital platforms effectively. This project involves analyzing current marketing efforts, identifying target audiences, and developing a strategic plan to improve online visibility. The team will focus on creating compelling marketing content that resonates with potential students and their parents. By applying classroom knowledge in digital marketing, learners will gain practical experience in crafting strategies that align with business objectives. The project will also involve researching competitors and industry trends to ensure MyEdMaster remains competitive in the education sector.

Strategic Marketing Plan for MyEdMaster's Tutoring and STEM Programs

MyEdMaster LLC seeks to enhance the visibility and enrollment of its specialized tutoring services and extra-curricular STEM activities. The focus is on promoting three key programs: the research initiative leading to scientific publications, the medical machine learning course that culminates in the development of medical applications and publications, and the tech entrepreneurship program that offers students the opportunity to collaborate with professionals, and create commercial products, resulting in scientific publications and equity in METY Technology. The project aims to create a comprehensive marketing strategy that effectively communicates the unique value propositions of these programs to prospective students and their guardians. The strategy should leverage digital marketing channels, social media, and community outreach to increase awareness and engagement. The goal is to develop a cohesive plan that aligns with MyEdMaster's brand and educational mission, ultimately driving enrollment and participation.

AI Algebra Tutor Development

The goal of this project is to assist MyEdMaster LLC in developing an AI-based tutor specifically designed for Algebra 1. The AI tutor aims to replicate the instructional methods of human tutors, providing personalized and interactive learning experiences for students. The project involves designing algorithms that can understand and respond to student queries, offering step-by-step explanations and feedback. Learners will apply their knowledge of artificial intelligence, machine learning, and educational technology to create a prototype that can effectively engage students in learning algebraic concepts. The project will focus on creating a user-friendly interface and ensuring the AI can adapt to different learning paces and styles. By the end of the project, the team will have contributed to a tool that enhances educational accessibility and effectiveness.

Web-to-Mobile App Transformation

MyEdMaster LLC seeks to expand the accessibility and usability of its existing web-based software products by developing mobile app versions. The primary goal of this project is to create user-friendly mobile applications that mirror the functionality and design of the current web platforms. This transformation will allow users to access MyEdMaster's educational tools and resources on-the-go, enhancing user engagement and satisfaction. The project will focus on maintaining the core features of the web products while optimizing them for mobile devices. Learners will apply their knowledge of mobile app development, user interface design, and software testing to ensure a seamless transition from web to mobile. The project will involve tasks such as designing the app interface, coding the app functionalities, and conducting usability testing to ensure a high-quality user experience.