Digital Empowerment for Small and Medium-Sized Businesses: Navigating Market Needs and Service Adaptation

Project Objectives: Identify the most suitable target audience for CLICK’s digital literacy services within the small- to medium-sized business (SMB) sector. Adapt and refine CLICK’s service offerings to align with the digital needs of SMBs. Develop an effective marketing strategy to reach and engage business owners. Enhance CLICK’s online presence, including website redesign and content optimization. Establish a scalable and profitable business model for long-term success.