Data Science & Analytics

The main goal for the project is to figure out what data we need to be capturing and how to analyze it to gain new insights about how we can grow our business and improve services for our users. This may include answering questions such as What data we need to be capturing How we can capture the necessary data points How we can use and analyze captured data to gain new insights How we can build and train advanced models to further optimize and automate value in our offering How we can visually represent the data using dashboards and reports to help internal and external stakeholders (team members, partners, users, etc) understand the information and insights gathered What new and disruptive technologies and models are being used in other organizations that may be a good fit for adoption at our organization?

Media & Marketing - Winter

Our team is looking for a marketing wizard who can help us build brand awareness, create engaging content, drive more consumer traffic, and improve our SEO positioning. Project requirements include: Content Creation: Collaborating with local businesses to create content around the businesses and products on our platform Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site PR Generation: Creating engaging content for deployment to prominent media websites Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and shares Ultimately, you will be working on planning and/or content creation for our organization, including video, social media, and other collateral that we can use.

UI + UX Design & Prototype

Our company would like to improve the design of our current website and upcoming mobile application. We would like a group of students to improve usability of our current website and create a prototype for our future app. This will involve: Conducting background research on our existing web application for the product. Going through user interviews to gather feedback about areas for improvement Identifying key areas of our current website and what areas of focus might return the best results in a redesign. Learning and using various software design tools. We currently use Figma. Improving on existing designs by using our platform and finding areas for improvement, developing high fidelity designs + prototype, and testing new designs with users

Business Development Project

We would like you to help us increase brand awareness and knowledge about our offering. As part of that, you will be helping us support local businesses in joining our platform, and increase product selection and coverage for our customers. One of your main goals will be to reach out to potential partners for our organization and work with us to build strong relations with them.