Marketing Strategy Plan

We want students to help us build a marketing strategy plan to grow and engage our target market: Those with disabilities, seniors, insurance adjusters, Personal Injury Law firms. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging. The main questions we’d like students to help us answer are the following: How do students currently perceive our brand and marketing, based on publicly available information about our company? What channels should we utilize for promotion, including ones we are not currently using? What budget is appropriate for advertising, given our goals? How could our messaging be updated to better explain our value proposition?

Website Enhancement, Seo and Google Business Development

Project: Open a google business account; update website; create service forms; SEO support. We hope to update and revamp our existing website to attract more customers, with a focus on SEO. Develop order forms that will be used on our site to engage nee customers.